Эпоха пропаганды - Эллиот Аронсон

10

See Adams, H. F. (1916). Advertising and its mental laws. New York: Macmillan; Poffenberger, A. T. (1932). Psychology in advertising. New York: McGraw-Hill; Scott, W. D. (1917). The psychology of advertising. Boston: Small, Maynard, & Co.; Starch, D. (1923). Principles of advertising. New York: McGraw-Hill.

11

Creel, G. (1920). How we advertised America. New York: Harper & Brothers.

12

См. дискуссию о характере пропаганды и убеждения в демократическом обществе в: Pratkanis, A. R., & Turner, M. E. (1996). Persuasion and democracy: Strategies for increasing deliberative participation and enacting social change. Journal of Social Issues, 52, 187–205; Sproule, J. M. (1994). Channels of propaganda. Bloomington, IN: EDINFO; Sproule, J. M. (1997). Propaganda and democracy: The American experience of media and mass persuasion. New York: Cambridge University Press.

13

Marcus, J. (1992). Mesoamerican writing systems. Princeton, NJ: Princeton University Press.

14

Конечно, только ограниченное число греков (главным образом мужчины, имевшие собственность) могли быть гражданами. Прекрасное исследование убеждения в римскую и греческую эпохи см.: Billig, M. (1987). Arguing and thinking. New York: Cambridge University Press; Kennedy, G. A. (1963). The art of persuasion in Greece. Princeton, NJ: Princeton University Press; Kennedy, G. A. (1972). The art of rhetoric in the Roman world. Princeton, NJ: Princeton University Press; Kennedy, G. A. (1980). Classical rhetoric. Chapel Hill: University of North Carolina Press; Maccoby, N. (1963). The new science of rhetoric. In W. Schramm (Ed.), The science of human communication, New York: Basic Books.

15

Cicero. (1949). De inventione. Cambridge, MA: Loeb Classics, p. 3.

16

Ries & Trout (1981), см. прим. 3.

17

See also Cialdini, R. B. (1984). Influence. New York: Morrow.

18

Великолепные истории о влиянии Месмера на американскую мысль можно прочесть в книгах Фуллера: Fuller, R. C. (1982). Mesmerism and the American cure of souls. Philadelphia: University of Pennsylvania Press; Fuller, R. C. (1986). Americans and the unconscious. New York: Oxford University Press.

19

See Darnton, R. (1986). Mesmerism and the end of the Enlightenment in France. Cambridge, MA: Harvard University Press; Gould, S. J. (1991). Bully for brontosaurus. New York: Norton.

20

Обсуждение фактов, касающихся гипноза, см.: Baker, R. A. (1990). They call it hypnosis. Buffalo, NY: Prometheus; Spanos, N. P., & Chaves, J. F. (Eds.). (1989). Hypnosis: The cognitive-behavioral perspective. Buffalo, NY: Prometheus.

21

Toennies, F. (1971). On sociology: Pure, applied, and empirical. Chicago: University of Chicago Press. (Original work published 1887.)

22

Великолепный обзор теории средств массовой коммуникации как «магической пули» (получившей также название теории «иглы для подкожного впрыскивания» или «рекламной передачи») можно прочесть в книге: DeFleur, M. L., & Ball-Rokeach, S. (1989). Theories of mass communication. White Plains, NY: Longman.

23

Watson, J. B. (1919). Psychology from the standpoint of a behaviorist. Philadelphia: Lippincott.

24

Scott, W. D. (1917). The psychology of advertising. Boston: Small, Maynard, & Co.

25

Le Bon, G. (1960). The crowd. New York: Viking. (Original work published 1895.) Первое изложение этой теории см. в книге: Sighele, S. (1891). La folia delinquente [The criminal crowd]. Turin, Italy: Fratelli Bocca. Современная дискуссия дана в книгах: McPhail, C. (1991). The myth of the maddening crowd. New York: Aldine de Gruyter; van Ginneken, J. (1992). Crowds, psychology, and politics. Cambridge: Cambridge University Press.

26

Packard, V. (1957). The hidden persuaders. New York: MacKay.

27

Dichter, E. (1964). Handbook of consumer motivations. New York: McGraw-Hill.

28

Lazarsfeld, P., Berelson, B., & Gaudet, H. (1948). The people’s choice. New York: Columbia University Press. See also Berelson, B., Lazarsfeld, P., & McPhee, W. (1954). Voting. Chicago: University of Chicago Press.

29

Klapper, J. (1960). The effects of mass communication. Glencoe, IL: Free Press; McGuire, W. J. (1986). The myth of massive media impact: Savagings and salvagings. In G. Comstock (Ed.), Public communication and behavior (Vol. 1, pp. 175–257). San Diego, CA: Academic Press; Schudson, M. (1984). Advertising, the uneasy persuasion. New York: Basic Books.

30

Garcia, J., & Koelling, R. A. (1966). Relation of cue to consequence in avoidance learning. Psychometric Science, 4, 123–124; Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology, 58, 203–210.

31

Marks, J. (1979). The search for the “Manchurian candidate”. New York: Norton.

32

Politz, A. (1957). “Motivation research” from a research viewpoint. Public Opinion Quarterly, 20, 663–667.

33

Hovland, C. I., Lumsdaine, A. A., & Sheffield, F. D. (1949). Experiments on mass communication. Princeton, NJ: Princeton University Press; Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion. New Haven, CT: Yale University Press; Hovland, C. I. (1957). The order of presentation in persuasion. New Haven, CT: Yale University Press; Hovland, C. I., & Janis, I. L. (1959). Personality and persuasibility. New Haven, CT: Yale University Press; Hovland, C. I., & Rosenberg, M. J. (1960). Attitude organization and change. New Haven, CT: Yale University Press; Sherif, M., & Hovland, C. I. (1961). Social judgment. New Haven, CT: Yale University Press. For a review, see McGuire, W. J. (1969). The nature of attitudes and attitude change. In G. Lindzey & E. Aronson (Eds.), Handbook of social psychology (2nd ed., Vol. 3, pp. 136–314). Reading, MA: Addison-Wesley.

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