Предпринимательский маркетинг. Как замечать сигналы рынка, мгновенно проверять гипотезы и брать в работу только то, что дает результат - Джеки Мюссри

март 2021 года. https://techcrunch.com/2021/02/24/airbnb-plans-for-a-new-kind-of-travel-post-covid-with-flexible-search/.

47

По данным на март 2021 года. https://www.thinkwithgoogle.com/marketing-strategies/search/informeddecisionmaking/.

48

https://www.inriver.com/resources/inside-the-mind-of-an-online-shopper/#resource-gated-content; https://www.ge.com/news/press-releases/ge-capital-retail-banks-second-annual-shopper-study-outlines-digital-path-major; https://insights.sirclo.com/.

49

По данным на март 2021 года. https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/consumer-review-8-the-growing-power-of-consumers.pdf.

50

https://www.inriver.com/resources/inside-the-mind-of-an-online-shopper/#resource-gated-content; https://www.ipsos.com/en-nl/exceeding-customer-expectations-around-data-privacy-will-be-key-marketers-success-new-studies-find.

51

https://www.businesswire.com/news/home/20211021005687/en/TruRating-Announce-the-Release-of-New-Report-Investigating-Consumer-Loyalty-in-2021-Following-Survey-of-180000-US-Consumers.

52

По данным на март 2021 года. https://nielseniq.com/global/en/insights/analysis/2019/battle-of-the-brands-consumer-disloyalty-is-sweeping-the-globe/.

53

По данным на март 2021 года. https://hbr.org/2017/01/customer-loyalty-is-overrated.

54

Kotler, P., Kartajaya, H., Hooi, D. H. Marketing for Competitiveness: Asia to the World! In the Age of Digital Consumers. – Singapore: World Scientific, 2017.

55

https://segment.com/2030-today/.

56

По данным на март 2021 года. https://jcirera.files.wordpress.com/2012/02/bcg.pdf.

57

https://firsthand.co/blogs/career-readiness/jobs-that-will-likely-be-automated-in-the-near-future.

58

По данным на март 2021 года. https://www2.deloitte.com/content/dam/Deloitte/ch/Documents/innovation/ch-en-innovation-automation-competencies.pdf.

59

https://www.fintalent.com/future-enabled-digital-banking-skill-sets/.

60

По данным на март 2021 года. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-big-reset-data-driven-marketing-in-the-next-normal.

61

По данным на март 2021 года. https://www.thinkwithgoogle.com/future-of-marketing/creativity/marketing-in-2030/.

62

По данным на март 2021 года. https://www.ignytebrands.com/adaptive-brand-positioning/.

63

По данным на ноябрь 2022 года. https://www.studocu.com/es-ar/document/instituto-educativo-siglo-xxi/comercializacion-en-marketing/13-tendencias-de-marketing-para-2030/19069461.

64

Weill, P., Woerner, S. What’s Your Digital Business Model? Six Questions to Help You Build the Next-Generation Enterprise. – Cambridge, MA: Harvard Business Review Press, 2018.

65

https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Digital/Our%20Insights/How%20do%20companies%20create%20value%20from%20digital%20ecosystems/How-do-companies-create-value-from-digital-ecosystems-vF.pdf.

66

https://hbr.org/2012/02/why-porters-model-no-longer-wo.

67

https://theconversation.com/wordle-how-a-simple-game-of-letters-became-part-of-the-new-york-times-business-plan-176299; https://www.forbes.com/sites/mikevorhaus/2020/11/05/digital-subscriptions-boost-new-york-times-revenue-and-profits/?sh=1c459ea96adc.

68

https://cissokomamady.com/2019/04/02/debunking-the-myth-of-competitive-strategy-forces-disrupting-porter-five-forces/.

69

По данным на март 2021 года. https://www.cgma.org/Resources/Reports/DownloadableDocuments/The-extended-value-chain.pdf.

70

https://www.forbes.com/advisor/banking/capital-one-360-bank-review/.

71

Jaworski, B., Kohli, A. K., Sahay, A. Market-Driven Versus Driving Markets. – Journal of the Academy of Marketing Science, no. 28, 2000. – PP. 45–54.

72

Такие компании называются драйверами экосистем. Обратитесь снова к Weill, Woerner, 2018.

73

https://backlinko.com/tiktok-users.

74

https://www.theverge.com/2021/7/1/22558856/tiktok-videos-three-minutes-length.

75

https://www.kompas.com/properti/read/2021/04/10/135228821/membaca-peta-persaingan-cloud-kitchen-di-jakarta-ini-7-pemainnya?page=all.

76

https://knowledge.insead.edu/blog/insead-blog/how-dbs-became-the-worlds-best-bank-17671; https://www.reuters.com/world/asia-pacific/singapore-lender-dbs-q2-profit-jumps-37-beats-market-estimates-2021–08–04/.

77

Kurzweil, R. Singularity Is Near. – New York: Penguin, 2005.

78

По данным на март 2021 года. https://www.spotify.com/id/about-us/contact/.

79

По данным на март 2021 года. https://en.wikipedia.org/wiki/Spotify.

80

https://www.macrotrends.net/stocks/charts/SPOT/spotify-technology/number-of-employees#:~:text=Interactive%20chart%20of%20Spotify%20Technology,a%2017.12%25%20decline%20from%202019.

81

По данным на март 2021 года. https://corporate-rebels.com/spotify-2.

82

По данным на март 2021 года. https://corporate-rebels.com/spotify-1/.

83

По данным на март 2021 года. https://hbr.org/2017/02/how-spotify-balances-employee-autonomy-and-accountability.

84

Там же.

85

По данным на март 2021 года. https://divante.com/blog/tribes-model-helps-build-agile-organization-divante/.

86

По данным на март 2021 года. https://achardypm.medium.com/agile-team-organisation-squads-chapters-tribes-and-guilds-80932ace0fdc.

87

По данным на март 2021 года. https://corporate-rebels.com/spotify-1/.

88

По данным на март 2021 года. https://www.reuters.com/article/us-spotify-employees-idUSKBN2AC1O7.

89

По данным на март 2021 года. https://corporate-rebels.com/spotify-1/.

90

По данным на март 2021 года. https://www.linkedin.com/pulse/thinking-using-spotifys-agile-tribe-model-your-company-schiffer/.

91

Программа Cambridge Assessment International Education, «Developing the Cambridge Learner Attributes», которая используется более чем в 160 странах. https://www.cambridgeinternational.org/support-and-training-for-schools/teaching-cambridge-at-your-school/cambridge-learner-attributes.

92

Nakano, T. C., Wechsler, S. M. Creativity and Innovation: Skills for the 21st Century. – Estudos de Psicologia, 35(3), 2018. – PP. 237–246. https://doi.org/10.1590/1982–02752018000300002.

93

Ribeiro, O. C., Moraes, M. C. Criatividade em uma perspectiva transdisciplinar: Tompendo crenças, mitos e concepçõe. – Líber Livro, 2014 – цитируется по: Nakano, T. C., Wechsler, S. M. Creativity and Innovation: Skills for the 21st Century. – Estudos de Psicologia, 35(3), 2018. https://www.scielo.br/j/estpsi/a/vrTxJGjGnYFLqQGcTzFgfcp/?lang=en&format=html.

94

Zeng, L., Proctor, P. R. W., Salvendy, G. Can Traditional Divergent Thinking Tests Be Trusted in Measuring and Predicting Real-World Creativity? – Creativity Research Journal, 23(1), 2011. – PP. 24–37 – цитируется по: Nakano, T. C., Wechsler, S. M. Creativity and Innovation: Skills for the 21st Century. – Estudos de Psicologia, 35(3), 2018. https://www.scielo.br/j/estpsi/a/vrTxJGjGnYFLqQGcTzFgfcp/?lang=en&format=html.

95

По данным на март 2021 года. https://www.mindtools.com/pages/article/professionalism.htm.

96

По данным на март 2021 года. http://graduate.auburn.edu/wp-content/uploads/2016/08/What-is-PROFESSIONALISM.pdf.

97

По данным на февраль 2022 года. https://blogs.lse.ac.uk/management/2018/04/03/breaking-promises-is-bad-for-business/.

98

Brandman University. Professionalism in the Workplace: A Guide for Effective Eti-quette. По данным на март 2021 года. https://www.experd.com/id/whitepapers/2021/03/1583/professionalism-in-the-workplace.html.

99

De Araugoa, J., Beal, R. Professionalism as Reputation Capital: The Moral Imperative in the Global Financial Crisis. – Social and Behavioral Sciences, 99, 2013. – PP. 351–362.

100

Westbrook, J. et al. The Prevalence and Impact of Unprofessional Behaviour Among Hospital Workers: A Survey in Seven Australian Hospitals. – Medical Journal of Australia, 214(1), 2021. – PP. 31–37. doi: 10.5694/mja2.50849.

101

По данным на февраль 2022 года. https://www.teamwork.com/project-management-guide/why-is-project-management-important/.

102

По данным на февраль 2022 года. https://www.fastcompany.com/3054547/six-companies-that-are-redefining-performance-management.

103

По данным на март 2021 года. https://www.investopedia.com/terms/s/silo-mentality.asp#:~:text=In%20business%2C%20organizational%20silos%20refer,shared%20because%20of%20system%20limitations.

104

По данным на март 2021 года. https://www.adb.org/sites/default/files/publication/27562/bridging-organizational-silos.pdf.

105

По данным на март 2021 года. https://www.forbes.com/sites/brentgleeson/2013/10/02/the-silo-mentality-how-to-break-down-the-barriers/?sh=2921022d8c7e.

106

По данным на март 2021 года. https://www.investopedia.com/terms/s/silo-mentality.asp#:~:text=In%20business%2C%20organizational%20silos%20refer,shared%20because%20of%20system%20limitations.

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По данным на март 2021 года. http://www.managingamericans.com/Accounting/Success/Breaking-Down-Departmental-Silos-Finance-394.htm.

108

По данным на март 2021 года. https://hbr.org/2019/05/cross-silo-leadership.

109

https://www.ericsson.com/en/blog/2021/5/technology-for-good-how-tech-is-helping-us-restore-planet-earth.

110

По данным на март 2021 года. https://www.businessmodelsinc.com/machines/.

111

По данным на март 2021 года. https://smallbusiness.chron.com/strategic-flexibility-rigidity-barriers-development-management-65298.html.

112

По данным на март 2021 года. https://www.linkedin.com/pulse/process-rigidity-leads-organizational-entropy-milton-mattox.

113

По данным на февраль 2022 года. https://blog.lowersrisk.com/culprits-complacency/.

114

https://www.businessnewsdaily.com/8122-oldest-companies-in-america.html.

115

https://delawarebusinesstimes.com/news/features/dupont-creates-new-digital-center/.