Предпринимательский маркетинг. Как замечать сигналы рынка, мгновенно проверять гипотезы и брать в работу только то, что дает результат - Джеки Мюссри

116

https://www.aei.org/carpe-diem/fortune-500-firms-1955-v-2017-only-12-remain-thanks-to-the-creative-destruction-that-fuels-economic-prosperity/.

117

https://www.nationalbusinesscapital.com/blog/2019-small-business-failure-rate-startup-statistics-industry/.

118

https://www2.deloitte.com/us/en/insights/topics/digital-transformation/digital-transformation-survey.html.

119

https://www.gartner.com/en/human-resources/insights/organizational-change-management.

120

Если компания прекращает создавать уникальный продукт, креативность снижается. Подробнее https://bettermarketing.pub/the-problem-with-creativity-3fdf7c061803.

121

https://www.anastasiashch.com/business-creativity.

122

https://hbr.org/2002/08/creativity-is-not-enough.

123

https://www.forbes.com/sites/work-in-progress/2010/04/15/are-you-a-pragmatic-or-idealist-leader/?sh=72b90bbf3e67; https://hbr.org/2012/01/the-power-of-idealistic-realis.

124

https://www.linkedin.com/pulse/problem-creativity-its-free-tom-goodwin.

125

https://www.irwinmitchell.com/news-and-insights/newsletters/focus-on-manufacturing/edition-6-industry-40-and-property.

126

https://hbr.org/2012/09/are-you-solving-the-right-problem.

127

https://www.mantu.com/blog/business-insights/is-the-status-quo-standing-in-the-way-of-productivity/.

128

https://krisp.ai/blog/why-do-people-hate-productivity-heres-how-to-embrace-it/.

129

https://www.bbc.com/worklife/article/20180904-why-time-management-so-often-fails.

130

https://happilyrose.com/2021/01/10/productivity-culture/.

131

https://www2.deloitte.com/xe/en/insights/topics/innovation/unshackling-creativity-in-business.html.

132

https://www.oecd.org/dac/results-development/what-are-results.html.

133

https://businessrealities.eiu.com/in-brief-shifting-customer-demands.

134

Sternberg, R. J., Lubart, T. I. An Investment Theory of Creativity and Its Development. – Human Development, 34(1), January-February 1991. – PP. 1–31.

135

Там же.

136

https://www.inc.com/marc-emmer/95-percent-of-new-products-fail-here-are-6-steps-to-make-sure-yours-dont.html.

137

https://www.vttresearch.com/en/news-and-ideas/business-case-creativity-why-invest-organizational-creativity.

138

https://wistia.com/learn/culture/investing-in-creativity-isnt-just-a-money-problem.

139

https://www.forbes.com/sites/adamhartung/2015/02/12/the-reason-why-google-glass-amazon-firephone-and-segway-all-failed/?sh=69676682c05c.

140

https://www.bbc.com/news/business-58579833; https://www.investopedia.com/terms/v/venturecapital.asp; https://www.investopedia.com/terms/p/privateequity.asp.

141

https://www.topuniversities.com/student-info/careers-advice/7-most-successful-student-businesses-started-university.

142

https://newsroom.airasia.com/news/airasia-group-is-now-capital-a.

143

Массовое добровольное увольнение работников в США и других странах после пандемии COVID-19, начавшееся в 2021 году. Люди уходили с работы из-за выгорания, низкой зарплаты, для поиска баланса между жизнью и работой и новых карьерных возможностей. – Прим. ред.

144

https://www.wired.com/story/great-resignation-tech-workers-great-reconsideration/.

145

https://hbr.org/2021/05/why-start-ups-fail.

146

https://www.scmp.com/tech/big-tech/article/3156192/tiktok-owner-bytedance-post-60-cent-revenue-growth-2021-media-report.

147

https://asia.nikkei.com/Business/36Kr-KrASIA/TikTok-creator-ByteDance-hits-425bn-valuation-on-gray-market.

148

https://hbr.org/2020/07/how-spotify-and-tiktok-beat-their-copycats.

149

https://www.ycombinator.com/library/3x-hidden-forces-behind-toutiao-china-s-content-king; https://digital.hbs.edu/platform-digit/submission/toutiao-an-ai-powered-news-platform/.

150

IDEO. The Field Guide to Human-Centered Design. – IDEO, 2015. – P. 14; Orton, K. Desirability, Feasibility, Viability: The Sweet Spot for Innovation. – Innovation Sweet Spot, March 28, 2017. https://medium.com/innovation-sweet-spot/desirability-feasibility-viability-the-sweet-spot-for-innovation-d7946de2183c.

151

Модель 4П ссылается на концепцию Кеничи Омаэ: Ohmae, K. The Mind of the Strategist: The Art of Japanese Business. – McGraw-Hill, 1982.

152

https://www.ariston.com/en-sg/the-comfort-way/news/ariston-launches-singapores-first-ever-wifi-enabled-smart-water-heater-with-app-controls-the-andris2-range/.

153

https://www.autocarpro.in/news-international/f1-legend-niki-lauda-dies-aged-70-43064.

154

https://martinroll.com/resources/articles/strategy/uniqlo-the-strategy-behind-the-global-japanese-fast-fashion-retail-brand/; https://www.fastretailing.com/eng/group/strategy/uniqlobusiness.html.

155

Чтобы понять различия между следующими за рынком и формирующими рынок компаниями обратитесь к: Kumar, N., Scheer, L., Kotler, P. From Market Driven to Market Driving. – European Management Journal, 18(2), 2000. – PP. 129–142. https://ink.library.smu.edu.sg/lkcsb: research/5196; Stein, A. 9 Differences Between Market-Driving And Market-Driven Companies. – SteinVox, October 31, 2012. http://steinvox.com/blog/9-differences-between-market-driving-and-market-driven-companies/.

156

https://www.ideatovalue.com/inno/nickskillicorn/2019/07/ten-types-of-innovation-30-new-case-studies-for-2019/.

157

https://www.linkedin.com/pulse/subscription-economy-did-start-power-by-the-hour-gene-likins.

158

https://www.23andme.com/en-int/; https://www.mobihealthnews.com/news/23andme-heads-public-markets-through-spac-merger-vg-acquisition-corp; https://www.virgin.com/about-virgin/virgin-group/news/23andme-and-virgin-groups-vg-acquisition-corp-successfully-close-business.

159

https://www.retailbankerinternational.com/news/n26-transferwise-expand-alliance-to-support-fund-transfers-in-over-30-currencies.

160

https://open-organization.com/en/2010/04/01/open-innovation-crowdsourcing-and-the-rebirth-of-lego.

161

https://www.pwc.com/us/en/library/case-studies/axs.html.

162

Источники данных – PwC и Interbrand. Этот анализ использует данные Interbrand за 2018 год для согласованности с годом выпуска исследования PwC.

163

Там же.

164

https://about.netflix.com/en/sustainability.

165

https://press.farm/founder-ceo-netflix-reed-hastings-definitive-startup-guide-successful-entrepreneurs/#:~:text=Born%20in%20Boston%2C%20Massachusetts%2C%20Reed,a%20Master’s%20in%20artificial%20intelligence.

166

https://www.bbc.com/news/business-60077485.

167

Gutterman, A. Leadership: A Global Survey of Theory and Research. – Sustainable Entrepreneurship Project, August 2017. https://doi.org/10.13140/RG.2.2.35297.40808.

168

Чтобы лучше понять трансформационное лидерство, пожалуйста обратитесь к: Kouzes, J. M., Posner, B. Z. The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, 6th ed. – Wiley, 2017; Abu-Tineh, A. M., Khasawneh, S. A., AlOmari, A. A. Kouzes and Posner’s Transformational Leadership Model in Practice: The Case of Jordanian Schools. – Leadership & Organization Development Journal, 29(8), 2009. https://www.researchgate.net/publication/234094447.

169

Goleman, D. Leadership That Gets Results. – Harvard Business Review, March-April 2000.

170

Clifton, J., Harter, J. It’s the Manager: Moving From Boss to Coach. – Washington, DC: Gallup Press, 2019.

171

McGrath, R. G., MacMillan, I. C. The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty. – Boston, MA: Harvard Business School Press, 2000.

172

https://www.bdc.ca/en/articles-tools/entrepreneurial-skills/be-effective-leader/7-key-leadership-skills-entrepreneurs.

173

https://www.ccl.org/articles/leading-effectively-articles/are-leaders-born-or-made-perspectives-from-the-executive-suite/.

174

https://www.antoinetteoglethorpe.com/entrepreneurial-leadership-why-is-it-important/.

175

Mehmood, M. S., Jian, Z., Akram, U., Tariq, A. Entrepreneurial Leadership: The Key to Develop Creativity in Organizations. – Leadership & Organization Development Journal, February 2021. https://doi.org/10.1108/LODJ-01–2020–0008.

176

Yang, J., Guan, Z., Pu, B. Mediating Influences of Entrepreneurial Leadership on Employee Turnover Intention in Startups. – Social Behavior and Personality: An International Journal, 47(6), 2019.

177

https://thomasbarta.com/what-is-marketing-leadership/.

178

https://engageforsuccess.org/strategic-leadership/marketing-strategy/.

179

https://www.forbes.com/sites/steveolenski/2015/01/07/4-traits-of-successful-marketing-leaders/?sh=48796a83fde8.

180

https://deloitte.wsj.com/articles/the-cmo-survey-marketers-rise-to-meet-challenges-01634922527.

181

https://cmox.co/marketing-leadership-top-5-traits-of-the-best-marketing-leaders/.

182

https://www.launchteaminc.com/blog/bid/149575/what-s-the-leader-s-role-in-marketing-success.

183

https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/cmo-council-report.html.

184

https://courses.lumenlearning.com/principlesmanagement/chapter/1–3-leadership-entrepreneurship-and-strategy/.

185

https://online.hbs.edu/blog/post/strategy-implementation-for-managers.

186

https://home.kpmg/xx/en/home/insights/2019/11/customer-loyalty-survey.html.

187

https://www2.deloitte.com/content/dam/insights/us/articles/4737_2018-holiday-survey/2018DeloitteHolidayReportResults.pdf.

188

https://www.statista.com/statistics/264875/brand-value-of-the-25-most-valuable-brands/.

189

Система обратной связи, при которой сотрудника оценивают не только руководители, но и коллеги, подчиненные и даже клиенты. Такой подход дает более полное представление о его профессиональных качествах и стиле работы. – Прим. ред.

190

https://www.forbes.com/sites/jackzenger/2015/01/15/great-leaders-can-double-profits-research-shows/?sh=3b6094776ca6.

191

https://businessrealities.eiu.com/insights-field-balancing-stakeholder-expectations-requires-communication.

192

https://hbr.org/2015/04/calculating-the-market-value-of-leadership.

193

https://blog.orgnostic.com/how-can-investors-measure-the-market-value-of-leadership/.

194

https://www2.deloitte.com/content/dam/Deloitte/global/Documents/HumanCapital/dttl-hc-leadershippremium-8092013.pdf.

195

https://www.leaderonomics.com/articles/leadership/market-value-of-leadership.

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