Предпринимательский маркетинг. Как замечать сигналы рынка, мгновенно проверять гипотезы и брать в работу только то, что дает результат - Джеки Мюссри

https://www.investopedia.com/terms/p/price-earningsratio.asp.

197

https://hbr.org/2020/03/are-you-leading-through-the-crisis-or-managing-the-response.

198

https://leadershipfreak.blog/2016/04/27/over-led-and-under-managed/.

199

McGrath, R. G. How the Growth Outliers Do It. – Harvard Business Review, January-February 2012.

200

https://www.finextra.com/pressarticle/73937/dbs-to-roll-out-live-more-bank-less-rebrand-as-digital-transformation-takes-hold.

201

https://www.dbs.com/newsroom/DBS_invests_in_mobile_and_online_classifieds_marketplace_Carousell.

202

Отслеживает динамику 30 ведущих компаний, котирующихся на Сингапурской бирже.

203

https://blog.seedly.sg/dbs-ocbc-uob-valuations/.

204

https://www.dbs.com/about-us/who-we-are/awards-accolades/2020.page.

205

https://sdgs.un.org/2030agenda.

206

What Is the Gig Economy and What’s the Deal for Gig Workers? – World Economic Forum, May 26, 2022. https://www.weforum.org/agenda/2021/05/what-gig-economy-workers/.

207

https://www.entrepreneur.com/article/381850.

208

https://www.northbaybusinessjournal.com/article/opinion/outlook-for-the-gig-economy-freelancers-could-grow-to-50-by-2030/.

209

https://www.ellenmacarthurfoundation.org/topics/circular-economy-introduction/overview.

210

https://www.dnv.com/power-renewables/publications/podcasts/pc-the-rise-of-the-circular-economy.html.

211

https://wasteadvantagemag.com/the-rise-of-the-circular-economy-and-what-it-means-for-your-home/#:~:text=The%20Rise%200f%20The%20Gircular%20Economy%20and%20What%201t%20Means%20For%20Your%20Home, – July%2024%2C%202019&text=According%20to%20research%20by%20Accenture,new%20jobs%20by%20then%20too.

212

https://www.forbes.com/sites/forbesagencycouncil/2021/12/21/what-is-the-metaverse-and-how-will-it-change-the-online-experience/?sh=21a761f52f32.

213

https://www.newfoodmagazine.com/news/158831/plant-based-consumption-uk/.

214

https://www.weforum.org/agenda/2019/09/technology-global-goals-sustainable-development-sdgs/.

215

https://www.fastcompany.com/1672435/nike-accelerates-10-materials-of-the-future.

216

https://www.themarcomavenue.com/blog/how-xiaomi-is-dominating-the-global-smartphone-market/.

217

https://gs.statcounter.com/vendor-market-share/mobile.

218

https://www.themarcomavenue.com/blog/how-xiaomi-is-dominating-the-global-smartphone-market/.

219

https://www.quora.com/Why-are-Oppo-and-Vivo-spending-so-much-on-advertising.

220

https://www.livemint.com/news/business-of-life/yolo-fomo-jomo-why-gens-y-and-z-quit-1567429692504.html.

221

Kotler, P., Kartajaya, H., Setiawan, I. Marketing 4.0: Moving from Traditional to Digital. – Hoboken, NJ: Wiley, 2017.

222

https://egade.tec.mx/en/egade-ideas/research/experience-demanding-customer.

223

Используем аббревиатуру TOWS вместо SWOT, чтобы показать, что подход ориентирован на внешние факторы, а не на внутренние.

224

https://www.referenceforbusiness.com/encyclopedia/Dev-Eco/Distinctive-Competence.html.

225

VRIO-анализ разработан Джеем Барни в 1991 году.

226

https://thinkinsights.net/strategy/vrio-framework/.

227

https://www.designnews.com/design-hardware-software/what-can-design-engineers-learn-ikea.

228

Kotler, P., Kartajaya, H., Hooi, D. H. Marketing for Competitiveness: Asia to the World! In the Age of Digital Consumers. – Singapore: World Scientific, 2017.

229

Blank, S., Dorf, B. The Start-Up Manual: The Step-by-Step Guide for Building a Great Company. – Hoboken, NJ: Wiley, 2020 (рисунок 3.10 и таблица 3.3).

230

Aaker, D. A. Building Strong Brands. – New York, NY: Free Press, 1995.

231

Соцсеть заблокирована в России. – Прим. ред.

232

https://hrmasia.com/talent-search-shopee/; https://www.linkedin.com/company/shopee/about/; https://careers.shopee.co.id/; https://careers.shopee.co.id/job-detail/6078; https://medium.com/shopee/the-role-of-brand-design-in-cultivating-a-powerful-employer-brand-6bc574143bca; https://www.reuters.com/article/us-sea-mexico-idUSKBN2AM2BS.

233

https://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond/.

234

Там же.

235

https://www.indeed.com/career-advice/finding-a-job/traits-of-creative-people;http://resourcemagonline.com/2020/01/what-are-the-characteristics-of-creative-people-and-are-you-one-of-them/181380/;https://www.verywellmind.com/characteristics-of-creative-people-2795488;https://www.tutorialspoint.com/creative_problem_solving/creative_problem_solving_qualities.htm; https://thesecondprinciple.com/understanding-creativity/creativetraits/.

236

https://www.fastcompany.com/90683974/how-and-why-to-train-your-brain-to-be-more-curious-at-work.

237

https://hbr.org/2016/10/help-employees-innovate-by-giving-them-the-right-challenge.

238

https://kantaraustralia.com/what-stands-in-the-way-of-creative-capability/; https://www.googlesir.com/characteristics-of-a-creative-organization/; https://slideplayer.com/slide/14881811/; https://www.slideshare.net/gdpawan/creative-organisation; https://www.iedp.com/articles/managing-creativity-in-organizations/; https://hbr.org/2017/05/how-to-nourish-your-teams-creativity.

239

https://www.forbes.com/sites/forbescoachescouncil/2019/05/13/how-to-break-down-silos-and-enhance-your-companys-culture/?sh=41f35a5d4ab1.

240

https://www.forbes.com/sites/forbeshumanresourcescouncil/2020/09/09/how-autonomous-teams-enhance-employee-creativity-and-flexibility/?sh=66cf7415538e.

241

https://hbr.org/2019/01/the-hard-truth-about-innovative-cultures.

242

https://www.workamajig.com/blog/creative-resource-management-basics.

243

https://www.flexjobs.com/employer-blog/companies-use-flexibility-foster-creativity/.

244

https://www.forbes.com/sites/rebec-cabagley/2014/01/15/the-10-traits-of-great-innovators/?sh=192e0b7f4bf4; https://dobetter.esade.edu/en/characteristics-innovative-people?_wrapper_format=html; https://ideascale.com/blog/10-qualities-of-great-innovators/; https://inusual.com/en/blog/five-characteristics-that-define-successful-innovators; https://hbr.org/2013/10/the-five-characteristics-of-successful-innovators.

245

https://www.forbes.com/sites/larrymyler/2014/06/13/innovation-is-problem-solving-and-a-whole-lot-more/?sh=301612c233b9.

246

https://www.techfunnel.com/information-technology/continuous-innovation/.

247

https://www.forbes.com/sites/forbestechcouncil/2019/10/17/innovation-starts-with-ownership-how-to-foster-creativity-internally/?sh=58de6d3d4087.

248

https://www.fastcompany.com/90597167/6-habits-of-the-most-innovative-people; https://hbr.org/2002/08/inspiring-innovation; https://quickbooks.intuit.com/ca/resources/uncategorized/common-characteristics-innovative-companies/; https://innovationmanagement.se/2012/12/18/the-seven-essential-characteristics-of-innovative-companies/; https://smallbusiness.chron.com/top-three-characteristics-innovative-companies-10976.html; https://www.linkedin.com/pulse/eight-traits-innovative-companies-ashley-leonzio; https://innovationone.io/six-traits-highly-innovative-companies/; https://www.forbes.com/sites/marymeehan/2014/07/08/innovation-ready-the-5-traits-innovative-companies-share/?sh=69c83bd01e28; https://miller-klein.com/2020/06/15/what-are-the-characeristics-of-innovative-companies/.

249

https://www.forbes.com/sites/forbestechcouncil/2019/03/28/spur-innovation-by-sharing-knowledge-enterprisewide/?sh=1d03e0b55ce0.

250

https://www.forbes.com/sites/forbesbusinesscouncil/2021/07/29/three-steps-to-find-the-best-opportunities-for-your-business/?sh=1dc8f6e34d87.

251

https://www.forbes.com/sites/chriscarosa/2020/08/07/why-successful-entrepreneurs-need-to-be-calculated-risk-takers/?sh=17d917142f5b.

252

https://www.inc.com/peter-economy/7-super-successful-strategies-to-create-a-powerfully-entrepreneurial-culture-in-any-business.html; https://www.fastcompany.com/90158100/how-to-build-an-entrepreneurial-culture-5-tips-from-eric-ries; https://hbr.org/2006/10/meeting-the-challenge-of-corporate-entrepreneurship; https://medium.com/@msena/corporate-entrepreneurship-in-8-steps-7e6ce75db88a; https://www.business.com/articles/12-ways-foster-entrepreneurial-culture/.

253

https://www.forbes.com/sites/forbesbusinesscouncil/2021/03/11/three-lessons-on-creating-a-culture-of-learning/?sh=6e03101a5d13.

254

https://www.forbes.com/sites/forbesfinancecouncil/2020/04/15/how-an-ownership-mindset-can-change-your-teams-culture/?sh=4b1987434b8b.

255

Там же.

256

https://www.forbes.com/sites/deeppatel/2017/03/22/11-powerful-traits-of-successful-leaders/?sh=5fe70ebc469f; https://online.hbs.edu/blog/post/characteristics-of-an-effective-leader; https://www.gallup.com/cliftonstrengths/en/356072/how-to-be-better-leader.aspx; https://asana.com/resources/qualities-of-a-leader; https://www.briantracy.com/blog/personal-success/the-seven-leadership-qualities-of-great-leaders-strategic-planning/.

257

https://www.pmi.org/-/media/pmi/documents/public/pdf/learning/thought-leadership/pulse/pulse-of-the-profession-2017.pdf.

258

https://www.forbes.com/sites/theyec/2021/01/19/nine-communication-habits-of-great-leaders-and-why-they-make-them-so-great/?sh=1c87617b6ec9.

259

https://www.forbes.com/sites/forbescoachescouncil/2021/07/27/achieve-more-success-by-leading-from-your-helicopter/?sh=681b362d57e8.

260

https://www.entrepreneur.com/article/335996; https://learnloft.com/2019/07/24/how-the-best-leaders-create-more-leaders/; https://www.inc.com/tom-searcy/4-ways-to-build-leaders-not-followers.html; https://hbr.org/2003/12/developing-your-leadership-pipeline; https://www.themuse.com/advice/5-strategies-that-will-turn-your-employees-into-leaders.

261

https://scienceofzen.com/productivity-state-mind-heres-get; https://hbr.org/2020/05/want-to-be-more-productive-try-doing-less; https://sloanreview.mit.edu/article/own-your-time-boost-your-productivity/; https://www.nytimes.com/guides/business/how-to-improve-your-productivity-at-work; https://news.mit.edu/2019/how-does-your-productivity-stack-up-robert-pozen-0716; https://www.cnbc.com/2019/04/11/mit-researcher-highly-productive-people-do-these-5-easy-things.html.

262

https://hbr.org/2020/05/want-to-be-more-productive-try-doing-less.

263

https://www.inc.com/samira-far/5-monotasking-tips-that-will-save-your-brain-and-make-you-more-successful.html.

264

https://www.forbes.com/sites/theyec/2021/09/20/five-tips-to-increase-productivity-in-the-workplace/?sh=49f09626257b; https://www.businesstown.com/8-ways-increase-productivity-workplace/; https://www.forbes.com/sites/forbeslacouncil/2019/09/18/12-time-tested-techniques-to-increase-workplace-productivity/?sh=4a7d6b9c274e; https://www.forbes.com/sites/theyec/2020/07/13/want-a-more-productive-focused-team-encourage-these-10-habits/?sh=2d64cc5f2ef9; https://www.lollydaskal.com/leadership/6-powerful-habits-of-the-most-productive-teams/; https://blogin.co/blog/7-habits-of-highly-productive- teams-74/.

265

https://clockify.me/blog/productivity/team-time-management/.

266

https://www.fearlessculture.design/blog-posts/pixar-culture-design-canvas.

267

https://www.spica.com/blog/kaizen-principles; https://createvalue.org/blog/tips-creating-continuous-improvement-mindset/; https://mitsloan.mit.edu/ideas-made-to-matter/8-step-guide-improving-workplace-processes; https://hbr.org/2012/05/its-time-to-rethink-continuous; https://hbr.org/2010/10/four-top-management-beliefs-th.

268

https://www.velaction.com/curiosity/.

269

https://hbr.org/2012/09/are-you-solving-the-right-problem.

270

https://hbr.org/2012/05/its-time-to-rethink-continuous.

271

https://hbr.org/2021/05/break-down-change-management-into-small-steps.

272

https://au.reachout.com/articles/a-step-by-step-guide-to-problem-solving.

273

https://tulip.co/blog/continuous-improvement-with-kaizen/; https://www.mckinsey.com/business-functions/operations/our-insights/continuous-improvement-make-good-management-every-leaders-daily-habit; https://sloanreview.mit.edu/article/americas-most-successful-export-to-japan-continuous-improvement-programs/; https://theuncommonleague.com/blog/2018618/creating-a-mindset-of-continuous-process-improvement; https://hbr.org/2019/05/creating-a-culture-of-continuous-improvement; https://www.zenefits.com/workest/top-10-ways-to-improve-employee-efficiency/.

274

https://www.viima.com/blog/collect-ideas-from-frontline-employees.

275

https://www.industryweek.com/talent/education-training/article/21958430/action-learning-key-to-developing-an-effective-continuous-improvement-culture.

276

https://hbr.org/2021/05/break-down-change-management-into-small-steps.

277

https://smallbusiness.chron.com/build-professionalism-709.html; https://www.robinwaite.com/blog/7-ways-to-develop-and-practice-professionalism/; https://www.umassglobal.edu/news-and-events/blog/professionalism-and-workplace-etiquette; https://www.conovercompany.com/5-ways-to-show-professionalism-in-the-workplace/.

278

https://www.robinwaite.com/blog/7-ways-to-develop-and-practice-professionalism/.

279

Там же.

280

https://www.oxfordlearnersdictionaries.com/definition/american_english/integrity#:~:text=noun-,noun,a%20man%20of%20great%20integrity.

281

https://www2.deloitte.com/content/dam/Deloitte/sk/Documents/Random/sk_deloitte_code_ethics_conduct.pdf.

282

https://www.forbes.com/sites/forbesbusinesscouncil/2021/03/11/three-lessons-on-creating-a-culture-of-learning/?sh=6e03101a5d13.

283

https://www.pmi.org/learning/library/core-competencies-successful-skill-manager-8426; https://bizfluent.com/info-8494191-analytical-skills-management.html; https://distantjob.com/blog/helicopter-manager-remote-team/; https://www.lucidchart.com/blog/plan-do-check-act-cycle; https://www.teamwork.com/project-management-guide/project-management-skills/.

284

https://www.forbes.com/sites/forbescoachescouncil/2021/07/27/achieve-more-success-by-leading-from-your-helicopter/?sh=681b362d57e8.

285

https://www.pmi.org/-/media/pmi/documents/public/pdf/learning/thought-leadership/pulse/pulse-of-the-profession-2017.pdf.

286

Там же.

287

https://www.forbes.com/sites/brianscudamore/2016/03/09/why-team-building-is-the-most-important-investment-youll-make/?sh=1657a771617f.

288

https://www.investopedia.com/terms/s/succession-planning.asp; https://www.vital-learning.com/blog/how-to-build-better-manager; https://thepalmergroup.com/blog/the-importance-of-open-communication-in-the-workplace/.

289

https://hbr.org/2016/10/the-performance-management-revolution.

290

Silzer, R., Dowell, B. E. Strategy-Driven Talent Management: A Leadership Imperative. – San Francisco, CA: Jossey-Bass, 2010.

291

https://www.lvmh.com/news-documents/press-releases/new-records-for-lvmh-in-2021/.

292

https://fashionunited.uk/news/fashion/louis-vuitton-ranks-as-most-valuable-luxury-company-in-interbrand-s-2021-top-global-brands/2021110258951.

293

https://www.lvmh.com/news-documents/press-releases/new-records-for-lvmh-in-2021/.

294

https://www.investors.com/etfs-and-funds/sectors/sp500-companies-stockpile-1-trillion-cash-investors-want-it/.

295

https://www.kotaksecurities.com/ksweb/articles/why-is-the-cash-flow-statement-important-to-shareholders-and-investors.

296

Hawawini, G., Viallet, C. Finance for Executives: Managing for Value Creation. – Mason, OH: South-Western College Publishing, 1999.

297

https://money.usnews.com/investing/dividends/articles/what-is-a-good-dividend-payout-ratio.

298