69 принципов маркетплейсов. Привлечь, удержать, продать - Дмитрий Александрович Ковпак

class="p1">Forbes, «Quince’s Inventory Fix Turns Profits», 2024.

17

Inc., «Parachute’s Funding Safety Net», 2024.

18

Vogue Business, «Cider’s TikTok-Driven Growth», 2023.

19

CNBC, «How Away Became a $1.4 Billion Luggage Brand», 2021.

20

Forbes, «Peloton’s $4 Billion Fitness Empire», 2021.

21

Forbes, «How Glossier Turned $100 Into A Beauty Empire», 2019.

22

Forbes, «This Online Underwear Brand Is Raising $40 Million», 2020.

23

The Guardian, «Ooni: the pizza oven company that became a lockdown hit».

24

Retail Week, «Lush: How Customer Content Drives Sales», 2024.

25

Adweek, «Burt’s Bees Builds Trust With Clarity», 2023.

26

Business of Fashion, «Havaianas’ Local Twist Wins Big», 2023.

27

Forbes, «Monos Raises $10 Million To Take On Away In The Premium Luggage Market».

28

Business Insider, «Thrive Market’s CEO on Scaling a Purpose-Driven Grocery Business».

29

Fast Company, «How Rothy’s Turned Plastic Bottles Into a $140 Million Shoe Empire», 2020.

30

Business Insider, «How Warby Parker scaled its retail strategy».

31

Forbes, «How Starbucks Keeps Employees Motivated», 2022.

32

Harvard Business Review, «Netflix’s Culture of Reinvention», 2020.

33

Adweek, «MeUndies’ Expansion Prints Profits», 2024.

34

TechCrunch, «Casper’s Automation Sleeps Easy», 2021.

35

Forbes, «Bombas Founders On Building A $100 Million Sock Empire With A Social Mission», 2019.

36

Fast Company, «Havenly’s Investment Bet Pays Off», 2024.

37

Forbes, «Lululemon’s Growth Strategy», 2023.

38

Entrepreneur, «Owala’s Smart Add-Ons Drive Growth», 2024.

39

Forbes, «Brooklinen’s Testing Edge», 2024.

40

Inc., «BrüMate’s User-Friendly Twist Wins», 2024.

41

Fast Company, «Quip’s Sleek Packaging Shines», 2024.

42

Adweek, «Casper’s Non-Stop Ads Pay Off», 2024.

43

Adweek, «MeUndies’ Multi-Channel Fun Pays Off», 2024.

44

CNBC, «Purple’s Traffic Strategy Sleeps Easy», 2023.

45

Vogue Business, «Nasty Gal’s Multi-Channel Win», 2023.

46

Forbes, «Thrive Market’s Feedback Play Pays Off», 2024.

47

Business Insider, «Skims’ Brand Boom Soars», 2024.

48

Vogue Business, «Nasty Gal’s Smart Sourcing Pays», 2023.

49

Fast Company, «Havenly’s Quality Check Saves Cash», 2024.

50

Fast Company, «Peloton’s Pandemic Boom: How the Company Scaled Up to Meet Demand», 2021.

51

Inc, «How Yeti Built a Brand That’s Tough Enough for the Outdoors», 2023.

52

Wired, «Dyson’s Supersonic Hair Dryer: How Customer Feedback Shaped an Icon», 2020.

53

Forbes, «Casper’s Sleep Strategy: Cross-Selling Comfort Beyond Mattresses», 2022.

54

Entrepreneur, «How Dollar Shave Club Turned a $1 Razor Into a Billion-Dollar Business», 2021.

55

Vogue Business, «Glossier’s Influencer Playbook Pays Off», 2024.

56

Business Insider, «Shein’s Agile Moves Keep It Ahead», 2024.

57

Fast Company, «Everlane’s Owner-Led Leap», 2024.

58

Vogue Business, «Mejuri’s Decade-Long Vision Pays», 2024.

59

Forbes, «Thrive Market’s Partnership Power», 2024.

60

Forbes, «Away’s Pivot Packs a Punch», 2023.

61

Business of Fashion, «Fabletics’ Trend Play Scores Big», 2024.

62

Inc., «Nectar’s Learning Curve Pays Off», 2023.

63

Adweek, «Sunbasket’s Tech Boost Cooks Up Cash», 2024.

64

Inc., «Ruggable’s Fast Moves Win Big», 2024.

65

Adweek, «Liquid Death’s Fun Factor Flows», 2024.

66

Entrepreneur, «Flybird’s Fitness Edge Soars», 2024.