Метод StoryBrand 2.0: Расскажите о своем бренде так, чтобы в него влюбились - Дональд Миллер

Кадди Э. Присутствие [духа]: Как направить силы своей личности на достижение успеха. – М: Азбука Бизнес, 2016.

16

Amy Cuddy, Presence: Bringing Your Boldest Self to Your Biggest Challenges (New York: Little, Brown, 2015), 71–72.

17

"Why CarMax?," CarMax.com, http://www.carmax.com/car-buying-process/why-carmax.

18

Arlena Sawyers, "Hot Topics, Trends to Watch in 2016," Automotive News, December 28, 2015, http://www.autonews.com/article/20151228/RETAIL04/312289987/hot-topics-trends-to-watch-in-2016.

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Susanna Kim, "Allstate’s ’Mayhem’ Is Biggest Winner of College Bowl," ABC News, January 2, 2015, http://abcnews.go.com/Business/allstates-mayhem-biggest-winner-college-bowl/story?id=27960362.

20

Daniel Kahneman and Amos Tversky, "Prospect Theory: An Analysis of Decision Under Risk," Econometrica 47, no. 2 (March 1979): 263–291, http://www.jstor.org/stable/1914185.

21

Dominic Infante, Andrew Rancer, and Deanna Womack, Building Communication Theory (Long Grove, IL: Waveland Press, 2003), 149.

22

Там же, с. 150.

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Stewart D. Friedman, "The Most Compelling Leadership Vision," Harvard Business Review, May 8, 2009, https://hbr.org/2009/05/the-most-compelling-leadership.

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"Hello Trouble," Vimeo video, 1:44, posted by Adam Long, February 13, 2013, https://vimeo.com/59589229.